Iis Tussyadiah

I am Professor of Intelligent Systems in Service, Head of School of Hospitality and Tourism Management and a Fellow with the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey. 

I conduct research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. I investigate the applications and implications of artificial intelligence and am an advocate of utilising technology to forge new pathways to a better future. My current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. I have received research funding from research councils, charity (e.g., Leverhulme Trust), and the industry. I was the Surrey PI for a 4-year research project on data privacy in travel sector (2018-2022) funded by EPSRC (£1.4M). I received several Best Research Paper/Journal Paper of the Year Awards at ENTER conferences in 2008, 2012, 2013, 2016, 2019, and 2020, I-CHRIE in 2008 and 2019, Advances in Destination Management in 2012, etc. I am a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021. 

I provide leadership to a globally leading School of Hospitality and Tourism Management (SHTM) at University of Surrey. I am a strong proponent of the transformative approach to education and research. This is reflected in the SHTM Global Leadership Strategy 2021-2024, which focuses on three pillars: cultivating future leaders, advancing scholarship and impact, and developing and sustaining partnerships. In 2022, SHTM rose to #2 in the world on the Shanghai Ranking's Global Ranking of Academic Subjects (GRAS) 2022 for Hospitality & Tourism Management, and claimed its #1 position in the UK on the Complete University Guide University League Table 2023 for Tourism, Transport, Travel and Heritage Studies. The School is also among the Top 5 on The Guardian and The Times and Sunday Times League Tables 2023.  

I served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and am a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Prior to joining Surrey, I was Clinical Associate Professor in the School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008 to 2012, I was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA. I obtained my PhD in Information Sciences with a concentration in Human-Social Information Sciences under the supervision of Professors Hisa Morisugi and Tatsuhito Kono from Tohoku University (東北大学), ranked the best university in Japan by Times Higher Education, where I received the Japanese Government's Scholarship through Monbukagakusho/MEXT Scholarship Program (2003-2006) and the GSIS Dean's Award for Excellent Achievements in Doctoral Studies in 2007.