Iis Tussyadiah

on intelligent things and human experiences 

I am Professor of Intelligent Systems in Service, Head of School of Hospitality and Tourism Management and a Fellow with the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey. 

I conduct research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. I investigate the applications and implications of artificial intelligence and am an advocate of utilising technology to forge new pathways to a better future. My current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. I have received research funding from research councils, charity (e.g., Leverhulme Trust), and the industry. I was the Surrey PI for a 4-year research project on data privacy in travel sector (2018-2022) funded by EPSRC (£1.4M). I received several Best Research Paper/Journal Paper of the Year Awards at ENTER conferences in 2008, 2012, 2013, 2016, 2019, and 2020, I-CHRIE in 2008 and 2019, Advances in Destination Management in 2012, etc. I am a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021. 

I provide leadership to a globally leading School of Hospitality and Tourism Management (SHTM) at University of Surrey. I am a strong proponent of the transformative approach to education and research. This is reflected in the SHTM Global Leadership Strategy 2021-2024, which focuses on three pillars: cultivating future leaders, advancing scholarship and impact, and developing and sustaining partnerships. In 2022, SHTM rose to #2 in the world on the Shanghai Ranking's Global Ranking of Academic Subjects (GRAS) 2022 for Hospitality & Tourism Management, and claimed its #1 position in the UK on the Complete University Guide University League Table 2023 for Tourism, Transport, Travel and Heritage Studies. The School is also among the Top 5 on The Guardian and The Times and Sunday Times League Tables 2023.  

I served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and am a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Prior to joining Surrey, I was Clinical Associate Professor in the School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008 to 2012, I was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA. I obtained my PhD in Information Sciences with a concentration in Human-Social Information Sciences under the supervision of Professors Hisa Morisugi and Tatsuhito Kono from Tohoku University (東北大学), ranked the best university in Japan by Times Higher Education, where I received the Japanese Government's Scholarship through Monbukagakusho/MEXT Scholarship Program (2003-2006) and the GSIS Dean's Award for Excellent Achievements in Doctoral Studies in 2007.



For publications, talks, and resources.


For teaching and advising experiences. 


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Research in 60 Seconds

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  • 2016, February: Delivered a keynote speech on "P2P Accommodation" at European Travel Commission (ETC) Market Intelligence Group Meeting, Prague, the Czech Republic.
  • 2016, February: Received Best Research Paper Award, 1st Place,  ENTER2016 Conference, Bilbao, Spain.
  1. 2015, December: "You could be suffering from FoMO this Christmas" features a link to this research. More: The ConversationAustralasian Science
  • 2015, November: "Peer-to-peer accommodation services change travel patterns" on Inc.com, EurekAlertScience Daily, Phys Org, Science Codex 
  • 2015, November: "Hospitality leaders discuss the 'sharing effects'" on Vancouver Business Journal
  • 2015, August: IFITT's Hangout on Air on the Sharing Economy with Dzmitry Bazhko, Courtney Ries, Szilvia Gyimothy and Dianne Dredge [IFITT's Google+ and YouTube]. 
  • 2015, May: keynote speech on "Personal Technology and Tourism Experiences" at ISCONTOUR2015 [Paper] [Pictures] and IFITT's Hangout on Air from ISCONTOUR's venue [IFITT's Google+].
  • 2015, January: "Information and Communication Technologies in Tourism 2015" co-edited with Dr. Alessandro Inversini [Details
  • 2014, November: IFITT's Hangout on Air on Social Media in China with Deana Gao and Dr. Bing Pan [IFITT's Google+].
  • 2014, September: IFITT's Hangout on Air to celebrate World Tourism Day with Dr. Lorenzo Cantoni, Dr. Aurkene Alzua, and Vitor Pereira [IFITT's Google+].
  • 2014, May: IFITT's Hangout on Air on Smart Tourism with Dr. Ulrike Gretzel and Dr. Chulmo Koo [IFITT's YouTube
  • 2014, May: UNPAD - IFITT e-Tourism Seminar at Universitas Padjadjaran, Bandung, Indonesia
  • 2014, April: IFITT's Hangout on Air on Big Data and Analytics with Dr. Dan Fesenmaier and Dr. Phil Xiang [IFITT's Google+]
  • 2014, January: "Information and Communication Technologies in Tourism 2014" co-edited with Dr. Phil Xiang [Details]
  • 2013, January: Best Research Paper, 1st Place, ENTER 2013 Conference, Innsbruck, Austria (IFITT). [Details] [VIDEO]
  • 2012, June:  Best Paper Award, the 1st Biannual Forum on Advances in Destination Management, University of St. Gallen, Switzerland  (Elsevier). [Details]
  • 2012, May: Temple University Presents Results of Cape May Tourism Study (Atlantic City, NJ). [Details
  • 2012, January: Journal Paper of Year Award, 2nd Place, ENTER 2012 Conference, Helsingborg, Sweden (IFITT). [Details]
  • 2010, October: Advanced social networking for travelers: 7 secrets for boosting your online power (MSNBC). [Details]    
  • 2018, February: Keynote speech on "Tourism and the Technological Futures" at IMTM 2018, Tel Aviv, Israel (Israeli Ministry of Tourism Program).


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