Iis Tussyadiah

on intelligent things and human experiences 

I am Professor of Intelligent Systems in Service, Head of School of Hospitality and Tourism Management and a Fellow with the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey. 


I conduct research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. I investigate the applications and implications of artificial intelligence and am an advocate of utilising technology to forge new pathways to a better future. My current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. I have received research funding from research councils, charity (e.g., Leverhulme Trust), and the industry. I was the Surrey PI for a 4-year research project on data privacy in travel sector (2018-2022) funded by EPSRC (£1.4M). I received several Best Research Paper/Journal Paper of the Year Awards at ENTER conferences in 2008, 2012, 2013, 2016, 2019, and 2020, I-CHRIE in 2008 and 2019, Advances in Destination Management in 2012, etc. I am a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021. 


I provide leadership to a globally leading School of Hospitality and Tourism Management (SHTM) at University of Surrey. I am a strong proponent of the transformative approach to education and research. This is reflected in the SHTM Global Leadership Strategy 2021-2024, which focuses on three pillars: cultivating future leaders, advancing scholarship and impact, and developing and sustaining partnerships. In 2022, SHTM rose to #2 in the world on the Shanghai Ranking's Global Ranking of Academic Subjects (GRAS) 2022 for Hospitality & Tourism Management, and claimed its #1 position in the UK on the Complete University Guide University League Table 2023 for Tourism, Transport, Travel and Heritage Studies. The School is also among the Top 5 on The Guardian and The Times and Sunday Times League Tables 2023.  


I served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and am a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Prior to joining Surrey, I was Clinical Associate Professor in the School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008 to 2012, I was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA. I obtained my PhD in Information Sciences with a concentration in Human-Social Information Sciences under the supervision of Professors Hisa Morisugi and Tatsuhito Kono from Tohoku University (東北大学), ranked the best university in Japan by Times Higher Education, where I received the Japanese Government's Scholarship through Monbukagakusho/MEXT Scholarship Program (2003-2006) and the GSIS Dean's Award for Excellent Achievements in Doctoral Studies in 2007.

 

Research

For publications, talks, and resources.

Teaching

For teaching and advising experiences. 

Personal

For personal interest, travel, and more.

 

Research in 60 Seconds

Click here to watch more explainer videos for our recent work.

 

Highlights

  • 2016, February: Delivered a keynote speech on "P2P Accommodation" at European Travel Commission (ETC) Market Intelligence Group Meeting, Prague, the Czech Republic.
  • 2016, February: Received Best Research Paper Award, 1st Place,  ENTER2016 Conference, Bilbao, Spain.
  1. 2015, December: "You could be suffering from FoMO this Christmas" features a link to this research. More: The ConversationAustralasian Science
  • 2015, November: "Peer-to-peer accommodation services change travel patterns" on Inc.com, EurekAlertScience Daily, Phys Org, Science Codex 
  • 2015, November: "Hospitality leaders discuss the 'sharing effects'" on Vancouver Business Journal
  • 2015, August: IFITT's Hangout on Air on the Sharing Economy with Dzmitry Bazhko, Courtney Ries, Szilvia Gyimothy and Dianne Dredge [IFITT's Google+ and YouTube]. 
  • 2015, May: keynote speech on "Personal Technology and Tourism Experiences" at ISCONTOUR2015 [Paper] [Pictures] and IFITT's Hangout on Air from ISCONTOUR's venue [IFITT's Google+].
  • 2015, January: "Information and Communication Technologies in Tourism 2015" co-edited with Dr. Alessandro Inversini [Details
  • 2014, November: IFITT's Hangout on Air on Social Media in China with Deana Gao and Dr. Bing Pan [IFITT's Google+].
  • 2014, September: IFITT's Hangout on Air to celebrate World Tourism Day with Dr. Lorenzo Cantoni, Dr. Aurkene Alzua, and Vitor Pereira [IFITT's Google+].
  • 2014, May: IFITT's Hangout on Air on Smart Tourism with Dr. Ulrike Gretzel and Dr. Chulmo Koo [IFITT's YouTube
  • 2014, May: UNPAD - IFITT e-Tourism Seminar at Universitas Padjadjaran, Bandung, Indonesia
  • 2014, April: IFITT's Hangout on Air on Big Data and Analytics with Dr. Dan Fesenmaier and Dr. Phil Xiang [IFITT's Google+]
  • 2014, January: "Information and Communication Technologies in Tourism 2014" co-edited with Dr. Phil Xiang [Details]
  • 2013, January: Best Research Paper, 1st Place, ENTER 2013 Conference, Innsbruck, Austria (IFITT). [Details] [VIDEO]
  • 2012, June:  Best Paper Award, the 1st Biannual Forum on Advances in Destination Management, University of St. Gallen, Switzerland  (Elsevier). [Details]
  • 2012, May: Temple University Presents Results of Cape May Tourism Study (Atlantic City, NJ). [Details
  • 2012, January: Journal Paper of Year Award, 2nd Place, ENTER 2012 Conference, Helsingborg, Sweden (IFITT). [Details]
  • 2010, October: Advanced social networking for travelers: 7 secrets for boosting your online power (MSNBC). [Details]    
  • 2018, February: Keynote speech on "Tourism and the Technological Futures" at IMTM 2018, Tel Aviv, Israel (Israeli Ministry of Tourism Program).

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