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Iis Tussyadiah

on intelligent things and human experiences 

I am Professor of Intelligent Systems in Service and Head of School of Hospitality and Tourism Management at University of Surrey. My research interest centers around the applications and implications of artificial intelligence, particularly in the travel, tourism, and hospitality sectors. Prior to joining Surrey, I was Associate Clinical Professor in School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008-2012, I was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA.


I served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for IT and Travel & Tourism (IFITT) and am a founding member of the Alliance for Innovators and Researchers in Tourism & Hospitality (AIRTH). I received my PhD in Information Sciences (with a concentration in Human-Social Information Sciences) from Tohoku University (東北大学) in 2006 under the supervision of Professors Hisa Morisugi and Tatsuhito Kono, supported by the Japanese Government through Monbukagakusho/MEXT Scholarship Program. My Master's degree is in Industrial Engineering & Management (with a concentration in Engineering Economics) from Bandung Institute of Technology (Institut Teknologi Bandung). 


For publications, talks, and resources.


For teaching and advising experiences. 


For personal interest, travel, and more.


Research in 60 Seconds

Click here to watch more explainer videos for our recent work.



  • 2016, February: Delivered a keynote speech on "P2P Accommodation" at European Travel Commission (ETC) Market Intelligence Group Meeting, Prague, the Czech Republic.
  • 2016, February: Received Best Research Paper Award, 1st Place,  ENTER2016 Conference, Bilbao, Spain.
  1. 2015, December: "You could be suffering from FoMO this Christmas" features a link to this research. More: The ConversationAustralasian Science
  • 2015, November: "Peer-to-peer accommodation services change travel patterns" on Inc.com, EurekAlertScience Daily, Phys Org, Science Codex 
  • 2015, November: "Hospitality leaders discuss the 'sharing effects'" on Vancouver Business Journal
  • 2015, August: IFITT's Hangout on Air on the Sharing Economy with Dzmitry Bazhko, Courtney Ries, Szilvia Gyimothy and Dianne Dredge [IFITT's Google+ and YouTube]. 
  • 2015, May: keynote speech on "Personal Technology and Tourism Experiences" at ISCONTOUR2015 [Paper] [Pictures] and IFITT's Hangout on Air from ISCONTOUR's venue [IFITT's Google+].
  • 2015, January: "Information and Communication Technologies in Tourism 2015" co-edited with Dr. Alessandro Inversini [Details
  • 2014, November: IFITT's Hangout on Air on Social Media in China with Deana Gao and Dr. Bing Pan [IFITT's Google+].
  • 2014, September: IFITT's Hangout on Air to celebrate World Tourism Day with Dr. Lorenzo Cantoni, Dr. Aurkene Alzua, and Vitor Pereira [IFITT's Google+].
  • 2014, May: IFITT's Hangout on Air on Smart Tourism with Dr. Ulrike Gretzel and Dr. Chulmo Koo [IFITT's YouTube
  • 2014, May: UNPAD - IFITT e-Tourism Seminar at Universitas Padjadjaran, Bandung, Indonesia
  • 2014, April: IFITT's Hangout on Air on Big Data and Analytics with Dr. Dan Fesenmaier and Dr. Phil Xiang [IFITT's Google+]
  • 2014, January: "Information and Communication Technologies in Tourism 2014" co-edited with Dr. Phil Xiang [Details]
  • 2013, January: Best Research Paper, 1st Place, ENTER 2013 Conference, Innsbruck, Austria (IFITT). [Details] [VIDEO]
  • 2012, June:  Best Paper Award, the 1st Biannual Forum on Advances in Destination Management, University of St. Gallen, Switzerland  (Elsevier). [Details]
  • 2012, May: Temple University Presents Results of Cape May Tourism Study (Atlantic City, NJ). [Details
  • 2012, January: Journal Paper of Year Award, 2nd Place, ENTER 2012 Conference, Helsingborg, Sweden (IFITT). [Details]
  • 2010, October: Advanced social networking for travelers: 7 secrets for boosting your online power (MSNBC). [Details]    
  • 2018, February: Keynote speech on "Tourism and the Technological Futures" at IMTM 2018, Tel Aviv, Israel (Israeli Ministry of Tourism Program).


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